传播生态学视野下的我国SNS网站研究

中国优秀硕士学位论文全文数据库2011年第S1期信息科技辑ChineseMaster'sThesesFull-textDatabase2011,No.S1InformationScienceandTechnologyI141-33-1传播生态学视野下的我国SNS网站研究高婧丽学位授予单位:北京印刷学院;学科专业:传播学摘要随着网络技术的不断更新与发展,互联网媒介形态一直都是日新月异。近几年来,一种被称为SNS(SocialNetworkService)的新兴网络应用,成为了当前互联网行业最受关注的热点,我国的SNS网站如雨后春笋般破土而出,广受网民欢迎与追捧。根据相关机构的研究报告,我国已有比例超过全部网民的半数、数量过亿的网民曾经参与过SNS网络社区,更有一部分是其中的忠实用户。可见,对我国的SNS社交网站展开学术研究是十分必要的。用生态学原理与方法来研究当代传播现象和传播问题,被西方传播学者认为是所有社会科学研究方法中最行之有效的方法之一,给我们研究当代传播现象和动态传播规律提供了一个很好的研究方法和视角。传播生态学是传播学与生态学交叉的产物,透过传播生态学的视角可以客观地对我国SNS网站进行考察,从而对其作出更准确、全面的评价。更为重要的是,将SNS网站看作是一个处在媒介生态系统动态的发展过程中的生命有机体,有助于研究者更清楚地看待它的现在和未来。本论文在传播生态学的理论框架下,从我国SNS网站的传播内生态(传播内容、网站文化、受众状况)、传播外生态(政策制度、经济环境、社会文化)、原生态(产业生态)入手,考察我国SNS网站的生态环境及相关生态因子的变化影响,并在这些分析的基础上,理清了传播生态环境中各要素之间的促进或者抑制关系。最后分析了我目前国SNS网站传播生态面临的困境,并提出了相关的解决措施,包括：加强SNS网站传播生态的规划与监管；明确SNS网站生态位,实行错位竞争；不断优化产业链,探寻新型盈利模式等。关键词：传播生态;;媒介生态;;SNS;;社交网站中图分类号：G206AbstractWiththedevelopmentofnetworktechnologies,theinternetchangesalmosteveryday.Intheresentfewyears,akindofwebapplicationcalled"SocialNetworkService"becameahotissueoftheinternetindustry.InChina,manysocialnetworkingwebsitesareestablishedandwidelyusedbyinternetusers.Accordingtotheresearchreportbyrelevantinstitutes,wehavemorethanonehalf(over100millions)ofinternetusershaveeventookpartinSNSwebsite,andapartofthemareloyalusers.soitisverynecessarytostarttheacademicresearchofChina'sSNSwebsite.Atpresent,theviewpoint"theecologyviewpointisthemainthoughtfoundation"isacceptedbymoreandmorepeople.Atthemeantime,ithasbecometheinexhaustiblepower.Thewesternscholarsthinkthatthebestwaytostudythephenomenaandproblemofthecommunicationisusingtheprincipleofecology.TheEcologyofCommunicationisacross-sciencedisciplinebasedonthesciencesofCommunication.Theecologyofcommunicationprovidesanewmeanstostudycommunication.Furthermore,itwillbeeasiertorecognizethesituationofSNSwebsitewhenweconsideritasorganism.SetwithinthetheoreticalframeworkofEcologyofcommunication,thispaperaimstolookintotheoverallecologicalenvironmentofChineseSNSwebsiteanditsrelevantfactorstogetherwiththeirchangesandinfluencesofeachchangeontheSNSdevelopmentfromperspectivesoforiginalecology(industryecology)theinternal导师:邹振权；导师单位:北京印刷学院\n中国优秀硕士学位论文全文数据库2011年第S1期信息科技辑I141-33-2ecology(thecontentsofcommunication,Internetculture,audienceenvironment)andexternalecology(Policyandinstitutionalenvironment,economicalenvironment,socialculture).Theinteractionbetweenthevariouselementsofwholemediaecologyisstudiedaswell.thebasisoftheseanalysisandtheclearideaaboutthepromotionandinhibitionofelements,thepaperfigureoutthepodcastingmediawebsiteecologicalenvironmentinchina'scurrentdevelopmentstrategy.Atlast,thearticleanalyzedtheexistentecologicalimbalanceworriesinChineseSNSwebsiteandputforwardrelevantpreventionandcontrolmeasures,includingenhancingthedisseminationofecologicalplanningandregulationoftheSNSwebsite,findingtherightecologicalniche,optimizingtheindustrialchain,exploringnewprofitpatternetc.KeyWords：EcologyofCommunication;;mediaecology;;SNS;;socialnetwork\n第S1期高婧丽：传播生态学视野下的我国SNS网站研究I141-33-3目录第1章绪言····················································································································································41.1研究背景及意义····································································································································41.2核心概念界定········································································································································51.3文献研究述评········································································································································61.4研究思路与方法····································································································································12第2章我国SNS网站概况····························································································································132.1SNS网站的起源与特征·························································································································132.2我国SNS网站的发展历程···················································································································152.3我国SNS网站现状·······························································································································162.4我国SNS网站传播生态中的互动关系································································································18第3章我国SNS网站的传播内生态·············································································································203.1我国SNS网站的传播内容分析············································································································203.2我国SNS网站的文化分析···················································································································223.3我国SNS网站的受众分析···················································································································26第4章我国SNS网站的传播外生态··································································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